Brand Story 

Our story begins with a simple desire-to make a better life for mommy and baby through integrating art and technology. Hygge originates from Scandinavia, implying a cozy and happy life. We provide affordable products with delicate workmanship emphasizing on details to keep people comfortable and design-led products designed by worldwide artists and designers. We believe that products, which should help people express their spiritual quest through daily belongings and manifest their value, culture and aesthetics.

 

Philosophy

Better Life with Art and Technology

Looking back at the long history of humanity, the collision of different fields such as art and science, humanities and technology, has become the key to imagination and innovation, driving human progress and improving daily life: Da Vinci always found beauty in both art and engineering; Franklin invented the lightning rod to tame lightning and also created the melodious glass harmonica; Ada, who combined the sensitivity of her poet father Byron and her mother's love for the beauty of mathematics, advanced the development of the binary world; the well-known Steve Jobs brought together technology and humanities to benefit the masses.

FORHYGGE focuses on HYGGE, collaborating with niche designers and artists worldwide to provide users with a comfortable and pleasant experience, from packaging design to product details. These artists may come from traditional art origins within the country; perhaps they are impressionist painters from Montmartre, France; or maybe they are pointillist artists from San Francisco whose works bring immense joy. Their works might not be widely noticed, but they certainly possess touching details.

We believe in the goodness of technology and that cutting-edge technology should serve life itself, while art returns to expression, representing the genuine feelings of those who create it. FORHYGGE also aims to combine technology and art, partnering with global designers and artists, integrating the latest technology, and strictly controlling craftsmanship to provide high-quality products for mothers and babies.

 

 

Global Cooperation

We collaborate with biotechnology companies and material pioneers from Germany, the United States, and other countries, each with a history of over 150 years. With a globally-minded team, we practice the principle of technology for good, ensuring that technology serves life itself, and together we develop products that benefit mothers and babies.

Adhering to the product philosophy of preferring slower but better, FORHYGGE has, since its establishment, strictly controlled the entire process from material selection to production. With an attitude akin to winemaking, we strive to perfect the functionality and experience of traditional fast-moving consumer goods for mothers and babies.

 

 

Plant Melody Into Products

In addition to collaborating with top technology companies in Europe and the United States, FORHYGGE also emphasizes integrating natural elements. Dedicated personnel and research laboratories explore the possibilities of enhancing product experiences with plant essences. From alpine roses to natural lemongrass and eucalyptus leaves, the changing seasons bring forth the rhythm of nature's flora.

 

 

Community

FORHYGGE does not define our audience; they are unique individuals who cannot be categorized. They embody a multi-cultural and multi-dimensional persona. At times, they may appreciate the free-spiritedness of hippies, unbound by traditional rules, and at other times, they may enjoy the clean, serene, natural, elegant, and beautiful ambiance of Scandinavian aesthetics. They are confident and independent, maintaining their curiosity and desire to explore the world even as mothers. They remember to love themselves while loving their children. They care not only about the functionality and craftsmanship of the products but also about their design and meaning.

 

 

FORHYGGE Magazine

In past issues of FORHYGGE MAGAZINE, we invited London professors, tech company founders, and female architects to share how, as parents, they interact with their children and how the arrival of a child changes a family.

Mark Twain once said, "To us, our house was not unsentient matter—it had a heart, a soul, a face, and a back; it watched us."

Home is where all values, aesthetics, and culture are most clearly manifested. It is infused with the emotions of those who live there, and the unique life paths, values, and aesthetic standards of family members nourish the home, even if they sometimes cause upheaval.

The arrival of a child can alter the meaning and function of a home. Simplicity and elegance might no longer be the focus; instead, allowing the baby to play freely, express their nature, and stimulate creativity might become the most important thing. Cheese-stained blankets, scattered Lego pieces, and walls adorned with graffiti become symbols of their presence.

At FORHYGGE, we share the love and stories of families with young children.